Creative Art Direction
Creative Art Direction
Personal branding was something many agents wanted to explore at DOBI. We developed a branding questionnaire for agents to fill out to identify what their preferred aesthetic is, how their clients would describe them and, how they would describe their ideal logo. We would then interview each agent to dive deeper into their choices to create a custom logo, just for them. Secondary color palettes were developed based on trending colors and the saturation was adjusted to compliment the DOBI brand colors.