Creative Art Direction
Creative Art Direction
Vintage King’s audio cables are hand made in Metro Detroit. Inspiration was pulled from vintage tape boxes which are often times written on with song names and notes from the engineer. To incorporate this touch, we used a rubber stamp for the various size of each cable and, a label is affixed denoting the type of connection. Since the cables are already built and packaged by hand, this touch lent itself to the overall branding of the packaging and brand.